In 1966 Terry Holdcroft opened the first Group dealership in Hanley, Stoke On Trent. Noted for its warm, friendly and personal service, combined with outstanding value for money, T G Holdcroft Motors, was an immediate success. As the company expanded and took on more and more dealerships in the area, quality became the hallmark for the Holdcroft Group. Whilst the Holdcroft Group are firmly placed as one of the largest motor dealerships in the Midlands (also listed in the top 100 motor trade companies), it still understands the importance of one to one relationship with its customers.
The Saab Franchise has been held for over 30 years. In that time we have seen great changes in vehicle technology, but Holdcroft Saab remains a dealership that continues to respect the Saab heritage and values.
Holdcroft Saab has been the recipient of the prestigious Regional Dealer Of The Year award on numerous occasions but topped this by being recognised as National Dealer Of The Year in 2008/09.