In 1966 Terry Holdcroft opened the first Holdcroft dealership in Hanley, Stoke on Trent. Noted for its warm, friendly and personal service combined with outstanding value for money, T.G.Holdcroft Motors, was an immediate success.  
As the company expanded and took on more and varied dealerships in the area so quality became the hallmark for Holdcroft. Whilst the Holdcroft Group are firmly placed as one of the largest motor dealership in the Midlands (also listed in the top 100 motor trade companies), it still understands the importance of a one to one relationship with its customers.  
The Saab franchise has been held for 27 years. In that time we have seen great changes in vehicle technology but Holdcroft Saab remains a dealership that continues to respect the Saab heritage and values.
Holdcroft Saab has been the recipient of the prestigious Regional Dealer Of The Year award for 2003 & 2006, together with the National Dealer Of The Year title for 2008/09.